by: Derek Gehl
Are you focusing your search engine optimization efforts on getting tons of traffic from the search engines? If you answered yes, then I am about to tell you something completely different from other Internet Marketers.
Forget about getting tons of traffic from the search engines. Get LESS traffic that converts MORE! The Secret to Turning Keywords into Conversions is to Keep Your Keywords Focused.
For example, if your site sells an all-natural remedy for acid stomach problems...
You start to do your keyword research and you discover that the keyword phrase "natural remedies" has 288 daily searches. But it has over 2,000,000 sites competing for it.
While the phrase, "acid reflux natural remedies" has 67 daily searches with just over 11,000 competing sites. Do you want to spend all your time and effort trying to optimize your website for the first keyword phrase?
You may get more searches, but you'll never know how many of those searchers want to buy your stomach acid remedy. Not to mention the HUGE number of competitors the keyword has!
Or would you go for the second term, which only has 67 people searching for it -- knowing those 67 people are looking for EXACTLY what you offer? And, it has a MUCH lower competition number to boot!
Obviously, the second term is better!
Sure, you might get less traffic -- but the visitors you DO get will be MUCH more likely to buy your product. Why You Will Make More Money with Less Traffic That Converts More...
People search the Internet to find a solution to a problem and not necessarily to buy something. So what problems will they solve by coming to your website? Think of a keyword as a "problem statement" that someone would type into the search engines.
When you can match your keywords to the exact problems they're trying to solve. You'll attract the BEST visitors to your site so you can focus all your optimization efforts on them!
Here are some more keyword research tips that will help you turn keywords into conversions…
Top Search Engine Optimization Tips for Finding Highly Focused Keywords That Will Bring the Absolute Best Buyers to Your Website:
Check your server logs. See what keyword phrases people are actually using to find your site. If there's something relevant that you've overlooked, build a page focused on that keyword phrase.
Also look for keywords that are causing people to leave right away because they're not finding what they're looking for. Ditch those keywords immediately. Look for "intention." Say you sell cross-country ski equipment. People can come to your website looking for different things.
For instance:
*They're looking to buy a specific product
*They're looking for product reviews
*They want information on how to get started in cross-country skiing
*They want used or discount equipment
*They want to know what kind of equipment will be best for them
*They want to know what's new and hot in cross-country ski equipment
Same products -- far different intentions!
If you optimize a page (or pages) for each different problem people are trying to solve, you'll give them what they're looking for…
That means they'll stay on your site longer -- and you'll have a better chance of getting them into the sales process. Check out your competition. What keywords are your competitors optimizing for, and on what pages?
You can spy on them by going to their websites and looking at their code!
In your web browser, just go to View on the main menu and click on Source or Page Source to "look under the hood" of any competitor's site. Then you can see what they're doing right and what you could do better.
Find your best keywords with pay-per-click advertising. This is the fastest way to find out just how well different keywords perform.
Pay-per-click lets you run ads based on two or three different keywords at the same time. This enables you can track which ones convert best. Make sure the ads click through to pages that relate directly to the keywords.
Focus your SEO efforts on the specific keywords that describe EXACTLY what problem each page solves. Don't be tempted by more general keywords with higher traffic numbers. They'll never send you the traffic you want.
Follow these Online Marketing Tips and search engine optimization tips and you will turn keywords into conversions.
Keywords: how to make money online, how to start internet business, ways to make money online, internet marketing course, online marketing course, internet marketing training course, web marketing course, how to start an internet business, e business strategy, online small business course
About The Author:
Derek Gehl helps over 1.8 million Internet business owners per month create incomes of $100,000 to $2.5 MILLION or more per year.
Now you can discover the exact roadmap - broken into 6 easy-to-follow steps – that Derek uses to make money on the Internet in record time with minimal investment at:
Online Marketing Tips
8/19/08
8/18/08
AFFILIATE MARKETING A GOOD START FOR NEWBIES
If you are just starting your online business and you are face with the decision of what and how to create a product to sell online, by paying attention to this article you will be doing your business a great deal of favor because there is no need to bother your head with product creation, you can start making money in the next 24hrs with affiliate program without even owning a website.
The tedious work of creating the product, building a website, newsletters for follow up, closing sales, payment processing and product delivery will be carried out by the owner of the products, all you do is sign up to promote this program and start earning from their effort. The good news is that many of these companies pay you for just bringing prospects to them, this you do by making them give their email address with which the company can reach them for subsequent follow up.
This is what you do, you give out useful information about this product to people and make them to fill up a sign up page on the product website then leave the rest work of reaching out to the prospect until a sale is made for the product owner who pays you commission which is sometimes as high as 60% of the amount generated from the sales.
Here, your work is to act as a middleman who links the buyer to the seller, the explanation is like this Mr. A have just finish a product on how to make money working from home and contacted your to help look for people who want to make money working from their homes and in the other end Mrs. B is a housewife who is looking for means of earning extra cash to support her household working from home, you tell her about Mr. A product she get excited and contact Mr. A based on the information you gave her, Mr. A takes over from there until a deal is sealed and you earn your commission simple.
Joining affiliate program is simple because there are a lot of them out there waiting for you to join them free and start promoting any product of your choice in their network. When you sign up with this company you will be given a unique affiliate tracking ID this has the ID given to you when you joined them embedded in it and help the company to recognize leads generated by you in order to pay you for your effort.
As an affiliate marketer you are provided with all the training and tools you will need to get started and succeed by the product owner. All you do is to login into your account and click on training to start learning on how to use the tools provided by the affiliate provider to start off your campaign, it is important you master their marketing strategy because it will help you in no small way to succeed with them as this is what other successful affiliates with them are doing.
I will not fail to advice you to look for a credible company with successful members and also check their commission rate to make sure your reward corresponds with the effort you are putting in promoting their product.
Remygius henry is an affiliate marketer, he owns the website here, a website with proven home business and work at home ideas that will guild you choosing affiliate program that are effective and that are turning out internet millionaires on daily basis. By visiting my website you will be handed a free e-book DOTCOMOLOGY the science of making money online by Evans Stone the home biz guy and also sign up for my free newsletter on home business tips.
The tedious work of creating the product, building a website, newsletters for follow up, closing sales, payment processing and product delivery will be carried out by the owner of the products, all you do is sign up to promote this program and start earning from their effort. The good news is that many of these companies pay you for just bringing prospects to them, this you do by making them give their email address with which the company can reach them for subsequent follow up.
This is what you do, you give out useful information about this product to people and make them to fill up a sign up page on the product website then leave the rest work of reaching out to the prospect until a sale is made for the product owner who pays you commission which is sometimes as high as 60% of the amount generated from the sales.
Here, your work is to act as a middleman who links the buyer to the seller, the explanation is like this Mr. A have just finish a product on how to make money working from home and contacted your to help look for people who want to make money working from their homes and in the other end Mrs. B is a housewife who is looking for means of earning extra cash to support her household working from home, you tell her about Mr. A product she get excited and contact Mr. A based on the information you gave her, Mr. A takes over from there until a deal is sealed and you earn your commission simple.
Joining affiliate program is simple because there are a lot of them out there waiting for you to join them free and start promoting any product of your choice in their network. When you sign up with this company you will be given a unique affiliate tracking ID this has the ID given to you when you joined them embedded in it and help the company to recognize leads generated by you in order to pay you for your effort.
As an affiliate marketer you are provided with all the training and tools you will need to get started and succeed by the product owner. All you do is to login into your account and click on training to start learning on how to use the tools provided by the affiliate provider to start off your campaign, it is important you master their marketing strategy because it will help you in no small way to succeed with them as this is what other successful affiliates with them are doing.
I will not fail to advice you to look for a credible company with successful members and also check their commission rate to make sure your reward corresponds with the effort you are putting in promoting their product.
Remygius henry is an affiliate marketer, he owns the website here, a website with proven home business and work at home ideas that will guild you choosing affiliate program that are effective and that are turning out internet millionaires on daily basis. By visiting my website you will be handed a free e-book DOTCOMOLOGY the science of making money online by Evans Stone the home biz guy and also sign up for my free newsletter on home business tips.
Subscribe to:
Posts (Atom)
