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SIMPLE KEYWORD RESEARCH STRATEGIES FOR YOUR HOME BUSINESS

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To be found by your target group is the key to success in your online business. This is also what differentiates the gurus from the pack; they know what keyword to use and how to use them in their business website and articles for search engine optimization and ppc campaign.

This article is all about keyword research, I will outline here how you will can carry out your keyword research in order to get your site on the first page of the search engine when your target group, search for the service your business offers. This means free traffic and revenue, but when you get it wrong; you are lost forever.

HOW DO YOU START YOUR KEYWORD RESEARCH?

For you to have successful keyword research, start by seeing yourself as one of those people your product will serve and then proceed to the search engine to use those words that they are likely going to use when looking for service your site providing. When the result appears, I recommend you take a look at the first two website, peep into their keyword meta tag, this will help you see other keywords they are using, bearing in mind that they are the competition you will face.Then go back to google put this your keyword in quote to help you know your exact competition.Also using the title before the quotes returns the exact number of sites that use the keywords on their title page as this is also important factor in your online business website optimization.

EXPAND YOUR KEYWORD

Now you have your keywords that are related to your online business, is time to find other words or phrase that people are also using when the search for the service or product you are providing.

Here you will need keyword tools provided by google adword keyword tool
oveture
goodkeywords
wordtracker
which is a paid tool with a 7days free trial version free trial The number is inexhaustible you can look up for other tools that are available by searching for keyword research tools at google
Each of this tool will help you generate other keywords that might be relevant to your business with the competition rate, search volume and conversion rate of each of these keyword generated.

SELECTING YOUR KEYWORDS

This stage is the most important in your keyword research, first thing you will do here is to export the result from the keyword research tool you to a spreadsheet in your computer to have clear view of each keyword and the search volume.
You will see that some of these keywords are not related to your business, those with much competition and low conversion rate drop them and choose those words that you have content for, check how many result google returned for each of the keywords, remove those with more than 10000 results, broad terms and focuse on longtail keywords that will bring quality traffic to your website; you don’t need people who search for words, what you need is people who are searching for your service.

USE YOUR KEYWORDS

There are many ways you can use this keywords to optimize your website. They are what you will use in your web content, keyword meta tag, and title tag. These keywords are also what you will use in your ads campaign, article writing and search engine submission to promote your online business.
Do not also forget to utilize the power of submitting your articles to social sites likedigg, stumbleupon and bookmark your url at onlywire. All this will help you to make good use of your keywords to get your business rank high on the search engine.

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